What is a Category Captain?
Isn’t it time to put your big brave pants on? It’s time to become the Category Captain. In this article we look at the attributes… Read More »What is a Category Captain?
Articles
Online Category Management
As shoppers do more of their shopping online, the e-commerce channel needs to keep up with the changing demands of shoppers and evolving channel capabilities.… Read More »Online Category Management
The four questions you should ask to check you’ve got your category management basics in place
With all the media hype around shopper marketing, technological advances and digital, brands need to make sure they remember to invest adequate time and effort… Read More »The four questions you should ask to check you’ve got your category management basics in place
The Importance of Category Management
Back to our series on ‘Back to Basics’, let’s look at why category management became such an important discipline. As retailer power increased due to… Read More »The Importance of Category Management
Defining the Difference between Category Management and Category Development
The eight steps to mastering category management have been guiding our industry since the early 1980s, when Dr Brian Harris first coined the term. We… Read More »Defining the Difference between Category Management and Category Development
Agile category management, category development and category vision
How do you grow an agile CPG business? Ever wondered if your organisation is a little too tactical with Shopper Marketing? Or needs a longer-term… Read More »Agile category management, category development and category vision
Making Category Development faster
In a white paper, to be published later this year by Big River Solutions, we interviewed a number of CPG Category leaders across a wide… Read More »Making Category Development faster
World-class category development at the heart of your business
At Big River Solutions we help brands grow, we help categories flourish and we help clients reach their potential. We like developing world-class category development. That’s… Read More »World-class category development at the heart of your business
How do Category Management, Shopper Marketing and Promotional Marketing fit together?
Marrying Category Management, Shopper Marketing and Promotional Marketing is the key to optimising brand and category success, argues David Edwards of Big River Solutions. Let’s… Read More »How do Category Management, Shopper Marketing and Promotional Marketing fit together?
There is an emerging behaviour known as WTF
There is an emerging behaviour with CPG clients known as WTF. This starts with OMG, having left LOL a long time ago. We often get… Read More »There is an emerging behaviour known as WTF