The Global Market
Is it a truism that the value of any product or service has a shorter shelf life in today’s economy as consumers become more sophisticated?… Read More »The Global Market
Articles
The on-line supplier
Is the long-term task of any supplier to become the brand of choice? Does it matter that you are currently an online supplier only or… Read More »The on-line supplier
The consumer…
In this new world of economic constraint, the consumer must have a say. No longer is it appropriate to only have the right price for… Read More »The consumer…
The impact of shopper marketing on the consumer
This article was written in 2012. The Author has upgraded to an iPhone 6s and faith has been restored. Why are so many FMCG companies… Read More »The impact of shopper marketing on the consumer
There are no shortcuts to customer satisfaction
Last Sunday I was in a place that was rammed. It was heaving, the noise electric and the smell was one of adrenaline filled excitement…… Read More »There are no shortcuts to customer satisfaction
Shoppers are more “market and product savvy”
For many years reports have been published indicating that Shoppers are more ‘market and product savvy’, that they understand the true value of everything. Today… Read More »Shoppers are more “market and product savvy”
Putting your on-line shopper first
In today’s world, online shoppers are time poor and information-rich The shopper is struggling to prioritise from New York to Moscow, Beijing to Sydney, Johannesburg… Read More »Putting your on-line shopper first
Sustainability
Has sustainability finally come of age? What is it exactly? In this article, we look at what the UK Government and the EU have in… Read More »Sustainability
Is shopper marketing strategy working?
Can a worldwide shopper marketing strategy change anything? Is shopper marketing working? With consumer good manufacturers and suppliers demanding more return from the investment, supermarkets… Read More »Is shopper marketing strategy working?
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