Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site.

# Big River Solutions

Category Marketing for Growth

## Sitemaps

- [XML Sitemap](https://bigriversolutions.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Articles](https://bigriversolutions.com/blog/all/)
- [So Just What Is Category Marketing?](https://bigriversolutions.com/so-just-what-is-category-marketing/) - Category Marketing focusses on the needs and preferences of specific customer, consumer and shopper segments,. Brands can create tailored category offerings designed to meet their unique requirements.
- [5 Point Plan For Growth - Point 5 - Maximising ROI](https://bigriversolutions.com/5-point-plan-for-growth-point-5-maximising-roi/) - We are seeing many CPG job vacancies advertised (you only have to look at LinkedIn and see how many job posts there are) only to be told that finding the right person is taking too much time and potentially impacting team performance.
- [5 Point Plan For Growth - Point 4 - Team Performance](https://bigriversolutions.com/5-point-plan-for-growth-point-4-team-performance/) - We recently shared our 5 Point Plan for Growth that could be used in these tumultuous times to smooth the waters. Point 4 we said was Team Performance. Does your team have an agreed vision, mission, and a set of goals? Do they work as one team, consistently providing for the business?The last three years
- [5 Point Plan For Growth - Point 3 - Capability Development](https://bigriversolutions.com/5-point-plan-for-growth-point-3-capability-development/) - A recent McKinsey report states, ' In the future, the most successful organisations will develop the skills of their workforce, inextricably linking capability building with business value, and making talent development a CEO-level priority.’
- [5 Point Plan For Growth Point 2 - IBP - Integrated Business Planning](https://bigriversolutions.com/5-point-plan-for-growth-point-2-ibp-integrated-business-planning/) - We recently shared our 5 Point Plan for Growth that could be used in these tumultuous times to smooth the waters. Point 2 we said was Integrated Business Planning - IBP. It is that time of the year again when business thoughts turn to the plan for the next financial year, so I have a question
- [5 Point Plan For Growth Point 1- Thought Leadership](https://bigriversolutions.com/5-point-plan-for-growth-point-1-thought-leadership/) - We recently shared our 5 Point Plan for Growth that could be used in these tumultuous times to smooth the waters. Point one we said was Vision and Strategy - Thought Leadership.Let’s start with defining what we mean by thought leadership.It was first coined in 1994 by former editor-in-chief of Strategy and Business magazine Joel Kurtzman to
- [Why are global brands important?](https://bigriversolutions.com/why-are-global-brands-important/) - These benefits help global brands to create loyal customers, increase sales and profits, enhance reputation and image, and compete effectively in the global market.
- [Can big brands survive the Fourth Industrial Revolution?](https://bigriversolutions.com/can-big-brands-survive-the-fourth-industrial-revolution/) - Global brands have established reputations and track records that signal quality and safety to the shopper, reducing their perceived risk and increasing their confidence in their purchase decision.
- [Growing a sustainable competitive advantage](https://bigriversolutions.com/5809-2/) - They define your customer's value and distinguish you from your competitive set.
- [Bamboo](https://bigriversolutions.com/the-story-of-bamboo/) - Science tells us that saving the planet is in everyone's best interests, but economists will say saving climate change is a crazy notion.
- [So, you want world-class Category Development?](https://bigriversolutions.com/so-you-want-world-class-category-development/) - Companies who appoint a team to develop a world-class category development project only to recognise the shopper activation element will be disappointed; there's much more to a strategic category vision.
- [Opportunity or Threat? You decide](https://bigriversolutions.com/opportunity-or-threat-you-decide/) - Consumers and shoppers will shift their consumption and purchase between categories, brands, channels and retailers in order to maximise the value and affordability of the benefits they want
- [What is the Essence of Demand](https://bigriversolutions.com/the-essence-of-demand/) - Another reason is the margin and revenue that they contribute to the store.
- [Why does Category Marketing have more to say in 2023?](https://bigriversolutions.com/why-category-marketing-should-have-a-more-significant-say-in-2022/) - Category Marketing: Talking to a client who works in a global category team recently, we lamented the lack of focus on Category Marketing and Value Chain Marketing.
- [Why do you need a Category Vision?](https://bigriversolutions.com/why-have-a-category-vision/) - A detailed Category Vision will impact all organisational functions and steer operational plans and KPIs.
- [2023 - it's all about soft skills...](https://bigriversolutions.com/2022-its-all-about-soft-skills/) - In a recent report from SHrM, HR professionals were asked to identify existing the skill gaps in their business. 37% of respondents found gaps in the areas of problem-solving, critical thinking, innovation and creativity. 32% of respondents confirmed that the ability to deal with complexity and ambiguity was a weakness, closely followed by 31% of
- [Authentic Leadership](https://bigriversolutions.com/authentic-leadership/) - A simple question can reveal so much about a person's mood. That simple expression of interest permits both parties to consider each other interests. Often the question can be asked informally, allowing the person to reply with a neutral "All good here, thanks' or "Glad you asked...", which enables the person asked to supply a
- [It’s All ‘Go’](https://bigriversolutions.com/its-all-go/) - So there I was driving along Tottenham High Street with Zoe alongside me. It was 1986, I had just graduated and started my first job working for Cadbury. I rep’ed for them for c3 years working in north London (covering most of that area as a relief rep), then getting my own territory after 18
- [Empowerment has become a cliché](https://bigriversolutions.com/empowerment-has-become-a-cliche/) - Has empowerment fallen out of favour simply because the word has become a cliche? Companies that don’t promote a decision making culture forget how to make informed decisions but become world-class at making transactional decisions that confirm what is already known. Businesses today have lost the art of creating and following a mesh decision matrix.
- [15 Benefits of External Facilitation](https://bigriversolutions.com/15-benefits-of-external-facilitation/) - Currently, we are helping many clients with their projects by delivering excellent outcomes through workshop facilitation. "External facilitators are unnecessary. We have people who can do that." Thankfully this view isn't expressed often, but when it is, how do you respond? Here are our top 15 reasons to use external facilitators. The list isn't
- [What is a Category Captain?](https://bigriversolutions.com/who-is-category-captain/) - Isn’t it time to put your big brave pants on? It’s time to become the Category Captain. In this article we look at the attributes needed to become a category captain. Are you a good listener? Is your leadership team asking you to become a Category Captain? Is your customer offering you ‘category captaincy’? Let’s
- [Online Category Management](https://bigriversolutions.com/online-category-management/) - As shoppers do more of their shopping online, the e-commerce channel needs to keep up with the changing demands of shoppers and evolving channel capabilities. Many suppliers have become very adept at delivering category management initiatives for bricks and mortar stores. Unfortunately, when it comes to online or e-commerce, this can be an afterthought. The
- [The four questions you should ask to check you’ve got your category management basics in place](https://bigriversolutions.com/four-questions-to-ask/) - With all the media hype around shopper marketing, technological advances and digital, brands need to make sure they remember to invest adequate time and effort in ensuring that the Category Management basics are kept in focus. The changes in today’s retail environment show no sign of slowing. It is vital that the decisions made across
- [The Importance of Category Management](https://bigriversolutions.com/why-is-category-management-important/) - Back to our series on ‘Back to Basics’, let’s look at why category management became such an important discipline. As retailer power increased due to the consolidation of outlets, shopper’s loyalty became even more important. Customers developed loyalty programmes as a way of encouraging loyalty and they looked to suppliers to develop thought leadership, (as
- [Defining the Difference between Category Management and Category Development](https://bigriversolutions.com/defining-difference-category-management-category-development/) - The eight steps to mastering category management have been guiding our industry since the early 1980s, when Dr Brian Harris first coined the term. We suggest that the time has come for category management to move with the times and evolve into ‘category development’. Category Development needs to be acknowledged as a new philosophy, where
- [Agile category management, category development and category vision](https://bigriversolutions.com/agile-category-management-category-development-category-vision/) - How do you grow an agile CPG business? Ever wondered if your organisation is a little too tactical with Shopper Marketing? Or needs a longer-term category vision? Do those marketing targets need a new business strategy? Do your structures and processes have to be more agile to allow you to grow? You may already know
- [Making Category Development faster](https://bigriversolutions.com/big-river-solutions-white-paper-on-the-category-world/) - In a white paper, to be published later this year by Big River Solutions, we interviewed a number of CPG Category leaders across a wide range of FMCG manufacturers and asked them to describe their view of the Category world. The results have given us a fascinating insight into best practice, operational pinch points and
- [World-class category development at the heart of your business](https://bigriversolutions.com/world-class-category-development-at-the-heart-of-your-business/) - At Big River Solutions we help brands grow, we help categories flourish and we help clients reach their potential. We like developing world-class category development. That’s what we do. Our objectivity and integrity is a currency we don’t spend rashly. World-class category development is complex and there are times when the project brief may need to be refined
- [How do Category Management, Shopper Marketing and Promotional Marketing fit together?](https://bigriversolutions.com/category-management-shopper-marketing-promotional-marketing/) - Marrying Category Management, Shopper Marketing and Promotional Marketing is the key to optimising brand and category success, argues David Edwards of Big River Solutions. Let’s liken marketing to putting up a tent. The job is easier when every person in the construction team knows what the end goal should look like if all individuals involved
- [There is an emerging behaviour known as WTF](https://bigriversolutions.com/there-is-an-emerging-behaviour-known-as-wtf/) - There is an emerging behaviour with CPG clients known as WTF. This starts with OMG, having left LOL a long time ago. We often get a call after WTF when the client asks us to help them to fix the work that hasn’t delivered what they expected. Smart companies know that buyers remorse is a
- [Creating a Compelling Category Vision](https://bigriversolutions.com/creating-a-compelling-category-vision/) - What is it? A Category Vision describes how the Category will grow in value & volume in the future and the change in purchase habits. It creates a "Strategic Agenda for Growth". What is to be done to capture the value potential over three years by the key customer or the environment. And how a
- [Rebalancing Category Management and Shopper Marketing](https://bigriversolutions.com/rebalancing-category-management-shopper-marketing/) - Part 1 – Category Development the blue box In the first article in our series, we consider the blue sector, which is Category Development. To quote Henry Ford – “If you always do what you’ve always done, you’ll always get what you’ve always got.” This is a quote I love and for me highlights the
- [Hypothesis Based Problem Solving](https://bigriversolutions.com/hypothesis-based-problem-solving/) - Problem-solving using a hypothesis-based approach Thinking back to my days of doing puzzles and quizzes, I remembered doing mazes. Just how did I get to the prize in the middle? Well, I always cheated. I started at the end and worked backwards, and it was still much more comfortable. The same can be said of
- [Are you Building Competitive Advantage?](https://bigriversolutions.com/are-you-building-competitive-advantage/) - A recent McKinsey report states that, ‘In the future, the most successful organisations will develop the skills of their workforce, inextricably linking capability building with business value, and making talent development a CEO-level priority.’ 2020/21 has been an interesting time. The business environment has become more complex, dynamic and challenging. In the last year, we
- [Evolution in 450 days](https://bigriversolutions.com/evolution-in-450-days/) - Is your family fed up with the ’10 meal recipe in rotation’ trick? Don’t we miss that early morning £5 demi Cappo, that £4 #starbucks porridge and the £3 #grenadebar. Although, toast and a cup of tea for the 451st day are becoming a little repetitive. Lunch used to be something from #ITSU, a #cocacola and a packet of #Walkerscrisps. Now it’s
- [Category Strategy – Working Locally, Building Globally](https://bigriversolutions.com/category-strategy-working-locally-building-globally/) - Your organisation wants to build a “Global” Category /Brand Vision and Strategy that is fully supported by your in-market teams. However, this raises some questions… • Our markets say they are “too different” to build a shared vision and strategy – can this work? • How will we keep the teams on board if they
- [Category Strategy – Rolling out your Category Vision, making it happen in market](https://bigriversolutions.com/category-strategy-rolling-out-your-category-vision-making-it-happen-in-market/) - We have often seen the same issue affect global businesses. They have created a global or regional category vision and drivers, which they then expect the market-based teams to adopt and apply. However, this brings with it some issues: • Will, your in-market teams align behind a centrally produced Category Strategy? • Is it fit
- [RGM – whose job is it anyway?](https://bigriversolutions.com/rgm-whose-job-is-it-anyway/) - In the recent past, most FMCG businesses have driven growth at a steady pace, but this has changed. Evolving consumer and shopper behaviour, a more competitive environment and evolving channels have meant that our traditional approach to winning with customers is not enough. Besides, customers are upskilling and getting equally good at delivering the elements
- [When is it right to be different and why is it right to change?](https://bigriversolutions.com/when-is-it-right-to-be-different-and-why-is-it-right-to-change/) - Have you broken your New Years resolutions yet…or have you, like me, not even started? I’m starting mine in February. Why? Because January has traditionally been a month for ‘resolution failure’ and who wants to set themselves up to fail in the face of positive change? This year, I’ve decided I am I going to
- [Recession – How we got here](https://bigriversolutions.com/recession-how-we-got-here/) - We all shop… that is not in question. But the new generation now visit the purpose built shopping malls for the ‘experience’, whilst they browse the internet for every day purchases. The shopping mall has become a visitor attraction with cinemas, restaurants and high street shops all vying for our hard earned cash. This trend
- [The Global Market](https://bigriversolutions.com/the-global-market/) - Is it a truism that the value of any product or service has a shorter shelf life in today’s economy as consumers become more sophisticated? For many years reports have been published indicating that customers are now more ‘market and product savvy’ than at any time over the last fifty years. Today the consumer intuitively
- [The on-line supplier](https://bigriversolutions.com/the-on-line-supplier/) - Is the long-term task of any supplier to become the brand of choice? Does it matter that you are currently an online supplier only or a niche provider for a limited demographic in a specific territory, or that your business is a regional provider of multiple goods? Is there a responsibility to grow the business
- [The consumer…](https://bigriversolutions.com/the-consumer/) - In this new world of economic constraint, the consumer must have a say. No longer is it appropriate to only have the right price for the right product at the right time with the right promotion. It is no longer acceptable to pile it high and sell it cheap. Squeezing the supply chain has a
- [The impact of shopper marketing on the consumer](https://bigriversolutions.com/the-impact-of-shopper-marketing-on-the-consumer/) - This article was written in 2012. The Author has upgraded to an iPhone 6s and faith has been restored. Why are so many FMCG companies focussed on shopper marketing and category development? Let’s find out. How many times have I been on Facebook to read that some of my mature and highly gifted friends are
- [There are no shortcuts to customer satisfaction](https://bigriversolutions.com/there-are-no-shortcuts-to-customer-satisfaction/) - Last Sunday I was in a place that was rammed. It was heaving, the noise electric and the smell was one of adrenaline filled excitement… I wasn’t part of a football crowd having watched my team win, nor at a rail station in a rush hour, or even on a budget airline line having just
- [Shoppers are more “market and product savvy”](https://bigriversolutions.com/shoppers-are-more-market-and-product-savvy/) - For many years reports have been published indicating that Shoppers are more ‘market and product savvy’, that they understand the true value of everything. Today the consumer intuitively knows what is a good deal and when an interesting proposition has limited value. As a consequence product life cycles are becoming shorter with the buyer’s experience
- [Putting your on-line shopper first](https://bigriversolutions.com/putting-your-on-line-shopper-first/) - In today’s world, online shoppers are time poor and information-rich The shopper is struggling to prioritise from New York to Moscow, Beijing to Sydney, Johannesburg to Tokyo. We are told that globally we have never had it so good, that the global population has never been so well off. Still, in this recession, household disposable
- [Sustainability](https://bigriversolutions.com/sustainability/) - Has sustainability finally come of age? What is it exactly? In this article, we look at what the UK Government and the EU have in mind. We look at some of the steps Britain’s top grocery firms are initiating, and we assess what impact this will have on the shopping basket and the way we
- [Is shopper marketing strategy working?](https://bigriversolutions.com/is-shopper-marketing-strategy-working/) - Can a worldwide shopper marketing strategy change anything? Is shopper marketing working? With consumer good manufacturers and suppliers demanding more return from the investment, supermarkets are searching for reasons to deselect products to satisfy a declining consumer demand. How effective is your shopper marketing strategy? Products that are perceived to be outdated, expensive, trivial or

## Pages

- [What we do](https://bigriversolutions.com/) - What We Do We help our clients drive sustainable growth of their categories and brands by helping them identify and exploit opportunities in their market value chain and build the capabilities that will give them a source of competitive advantage Flexible Support, Tailored Solutions Helping companies solve some of the big commercial issues Whether you
- [Transformation Organisation Effectiveness](https://bigriversolutions.com/our-work/transformation-organisation-effectiveness/) - The Case Study in Detail Situation The client was concerned that there was a lack of understanding and appreciation across the Category and Shopper functions, leading to a silo mentality and actions not being integrated Task To help the regional organisation transform its effectiveness by creating a set of capabilities to be used to review
- [Big River Academy Courses](https://bigriversolutions.com/big-river-academy/big-river-academy-courses/) - We offer 'off the shelf' open courses available to all, or a tailored approach delivering for specific learning outcomes Category Marketing Development Programmes Category Marketing Foundation Category Marketing Practitioner Category Marketing Advanced Modular Solutions Category Definition and Segmentation Market Definition and Segmentation Understanding Category Performance Developing Category Insights Developing a Category Vision Category Strategy Selling your
- [Case Studies](https://bigriversolutions.com/our-work/) - Our Work Here are some examples of our work. If you would like to discuss them in more detail, please get in touch. Category Management Principles Transformation Organisation Services Identifying Category Growth Strategies and Tactics Areas for Improvement Developing Best in Class Identify Potential Actions Audit Current Data
- [About Us](https://bigriversolutions.com/about-us/) - About Us We are a team of experienced commercial practitioners passionate about helping clients deliver category and brand growth through better-integrated consumer, shopper and customer marketing solutions Mission To help consumer goods businesses unlock the full commercial potential of their categories and brands through more innovative, sustainable and effective consumer, shopper and customer marketing solutions
- [Sample Page](https://bigriversolutions.com/sample-page/) - This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I'm a bike messenger
- [Privacy Policy](https://bigriversolutions.com/privacy-policy-2/) - Who we are Suggested text: Our website address is: https://www.bigriversolutions.com. Comments Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymised string created from your email address (also called a
- [Sitemap](https://bigriversolutions.com/sitemap/)
- [Privacy Policy](https://bigriversolutions.com/contact/privacy-policy/) - Who we are Our website address is: https://www.bigriversolutions.com. Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymised string created from your email address (also called a hash) may be provided
- [Big River Academy](https://bigriversolutions.com/big-river-academy/) - Blended capability and competence rapidly transferable into the workplace Big River Academy offers a comprehensive solution for commercial capability development delivered through a flexible and modular programme of activity Big River Academy will help you develop your competence in critical commercial capabilities Aligning capability framework to strategy Identifying the enabling competencies Integrating all commercial roles
- [Big River Consultants](https://bigriversolutions.com/big-river-consultants/) - An organisation’s commercial performance accelerates when It identifies, quantifies, and assesses the total market opportunity and potential threats for the consumer-defined categories in which it competes and sets the context for its brands to compete more successfully and sustainably. It drives sustainable growth and equity of the company’s brands across all categories in which they
- [Category Management Principles](https://bigriversolutions.com/our-work/category-management-principles/) - The Case Study in Detail Situation The client (a global retailer) had identified that there was an opportunity to improve performance if it embedded a category approach, to its' ways of working Task To help the client embed category management principles and a category planning process, for its UK based business (demand and supply) Actions
- [Identify Category Growth](https://bigriversolutions.com/our-work/identify-category-growth/) - The Case Study in Detail Situation The client needed to identify growth platforms for the business and create a compelling story to increase their influence with their customers Task To work with a cross functional client team to develop an engaging and actionable Category Vision and Strategy. This work to be replicated across a defined
- [Areas for Improvement](https://bigriversolutions.com/our-work/areas-for-improvement/) - The Case Study in Detail Situation The client (a global retailer) had identified the need to review internal existing processes to improve efficiency and outcomes Task To understand the existing processes, how well they were working and identify areas for improvement Actions Big River Solutions carried out numerous interviews with key internal stakeholders to understand
- [Strategies and Tactics](https://bigriversolutions.com/our-work/strategies-and-tactics/) - The Case Study in Detail Situation The client had identified that they needed a business vision to enable a cohesive and easily understood view of what they wanted to achieve Task To develop a corporate vision, strategies and tactics One aligned view of strategies and actions Actions aligned to corporate goals Actions Big River Solutions
- [Identify Potential Actions](https://bigriversolutions.com/our-work/identify-potential-actions/) - The Case Study in Detail Situation The client had received substantial feedback from their customers that they wanted to fully explore and develop plans to address Task To understand and prioritise actions that could be undertaken Actions Big River Solutions ran a series of workshops to identify all of the potential actions available, which ones
- [Developing Best in Class](https://bigriversolutions.com/our-work/developing-best-in-class/) - The Case Study in Detail Situation The client was aware that their capabilities were not consistent across all of their markets and that they did not have a consistent approach to instore execution Task To improve category development capabilities by developing best in class training and developing global merchandising principles Actions Merchandising principles were developed
- [Audit Current Data](https://bigriversolutions.com/our-work/audit-current-data/) - The Case Study in Detail Situation The client was keen to understand the breadth of data/research that they had available to them compared to that that was available Task To audit current data / insight / research and to identify any key gaps Actions Big River Solutions gathered sample reports / data that the client
- [Our Approach](https://bigriversolutions.com/our-approach-2/) - Driving Commercial Performance We have a flexible approach tailored and effectively led by experienced practitioners to match client's internal capacity and capabilities Design Solutions We help clients identify and target category and brand growth opportunities across the market value chain with practical strategic and operating plans Deliver Results We help clients translate plans into effective
- [Our Expertise](https://bigriversolutions.com/our-expertise-2/) - We are a group of experienced, multi-functional commercial practitioners who know how to drive category and brand growth by seamlessly connecting with consumers, shoppers and customers Value Chain Marketing We help our clients identify and exploit latent and potential growth opportunities across their value chain of target consumers, shoppers and customers READ MORE Value Chain
- [Footer](https://bigriversolutions.com/accelerate-your-business-performance/footer/) - [bt_bb_section layout="boxed_1200" lazy_load="yes" allow_content_outside="no" show_video_on_mobile="" top_spacing="large" bottom_spacing="medium" full_screen="" vertical_align="top" color_scheme="dark-alternate-skin" background_color="" background_image="3090" background_overlay="alternate_gradient" top_section_coverage_image="" bottom_section_coverage_image="" parallax="" parallax_offset="" background_video_yt="" yt_video_settings="" background_video_mp4="" background_video_ogg="" background_video_webm="" responsive="" publish_datetime="" expiry_datetime="" el_id="" el_class="" el_style=""][bt_bb_row column_gap="" row_width="default" color_scheme="" background_color="" opacity="" responsive="" publish_datetime="" expiry_datetime="" el_id="" el_class="" el_style="max-width: 800px; margin: 0 auto;" animation="no_animation" negative_margin=""][bt_bb_column lazy_load="yes" width="1/1" align="center" vertical_align="top" animation="fade_in" background_image="" inner_background_image="" color_scheme="" background_color="" inner_background_color=""
- [Value Chain Marketing for Growth](https://bigriversolutions.com/accelerate-your-business-performance/) - Creating Innovative Brand & Category Marketing Solutions for Consumers, Shoppers, and Customers to Drive Long-Term Growth Trusted by Brands… …who Keep Coming Back for More! Big River Consultants We offer customised consulting services designed to enhance your business performance at every value chain stage, focusing on flexibility and effectiveness. Additionally, our support is tailored to
- [Blog Single](https://bigriversolutions.com/blog/blog-single/)
- [Blog](https://bigriversolutions.com/blog/) - [bt_bb_section layout="boxed_1200" top_spacing="large" bottom_spacing="large" full_screen="" vertical_align="top" color_scheme="dark-alternate-skin" background_color="" background_image="3123" background_overlay="" parallax="0.7" parallax_offset="" background_video_yt="" yt_video_settings="" background_video_mp4="" background_video_ogg="" background_video_webm="" responsive="" publish_datetime="" expiry_datetime="" el_id="" el_class="" el_style="" lazy_load="no" show_video_on_mobile="" top_section_coverage_image="" bottom_section_coverage_image="3501" allow_content_outside="yes"][bt_bb_row column_gap="" row_width="default" color_scheme="" background_color="" opacity="" responsive="" publish_datetime="" expiry_datetime="" el_id="" el_class="" el_style="" animation="no_animation" negative_margin=""][bt_bb_column width="1/4"][/bt_bb_column][bt_bb_column width="2/4" align="center" vertical_align="middle" animation="fade_in zoom_out" padding="double" background_image="" inner_background_image="" background_color="" inner_background_color="" opacity="" responsive="" publish_datetime=""
- [Contact](https://bigriversolutions.com/contact/) - Let's Get Together and Work [mc4wp_form id=5867] 01189 326 875 info@bigriversolutions.com

## Categories

- [Academy](https://bigriversolutions.com/category/academy/)
- [Brand Marketing](https://bigriversolutions.com/category/brand-marketing/)
- [Business](https://bigriversolutions.com/category/business/)
- [Category](https://bigriversolutions.com/category/category/)
- [Coaching](https://bigriversolutions.com/category/coaching/)
- [Consulting](https://bigriversolutions.com/category/consulting/)
- [Consumer Marketing](https://bigriversolutions.com/category/consumer-marketing/)
- [Customer Marketing](https://bigriversolutions.com/category/customer-marketing/)
- [Marketing](https://bigriversolutions.com/category/marketing/)
- [Other](https://bigriversolutions.com/category/other/)
- [Shopper Marketing](https://bigriversolutions.com/category/shopper-marketing/)

## Tags

- [ai](https://bigriversolutions.com/tag/ai/)
- [bamboo](https://bigriversolutions.com/tag/bamboo/)
- [brandstorytelling](https://bigriversolutions.com/tag/brandstorytelling/)
- [brandstrategist](https://bigriversolutions.com/tag/brandstrategist/)
- [capability](https://bigriversolutions.com/tag/capability/)
- [capabilitydevelopment](https://bigriversolutions.com/tag/capabilitydevelopment/)
- [category Marketing](https://bigriversolutions.com/tag/category-marketing/)
- [commercialexcellence](https://bigriversolutions.com/tag/commercialexcellence/)
- [commercialexcellencetraining](https://bigriversolutions.com/tag/commercialexcellencetraining/)
- [competencies](https://bigriversolutions.com/tag/competencies/)
- [consumer](https://bigriversolutions.com/tag/consumer/)
- [consumerbehavior](https://bigriversolutions.com/tag/consumerbehavior/)
- [packagedgoods](https://bigriversolutions.com/tag/packagedgoods/)
- [shoppermarketing](https://bigriversolutions.com/tag/shoppermarketing/)
- [supermarkets](https://bigriversolutions.com/tag/supermarkets/)