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Big River Academy Courses

We offer ‘off the shelf’ open courses available to all, or a tailored approach delivering for specific learning outcomes

Category Marketing

Development Programmes
  • Category Marketing Foundation
  • Category Marketing Practitioner
  • Category Marketing Advanced

Modular Solutions
  • Category Definition and Segmentation
  • Market Definition and Segmentation
  • Understanding Category Performance
  • Developing Category Insights
  • Developing a Category Vision
  • Category Strategy
  • Selling your Category Vision and Strategy

Brand Marketing

Development Programmes
  • Brand Marketing Foundation
  • Brand Marketing Practitioner
  • Brand Marketing Advanced

Modular Solutions
  • Branding in a Category Context
  • Market Segmentation and Targeting
  • Understanding Brand Performance
  • Developing Brand Insights
  • Developing Brand Vision
  • Strategic Brand Development
  • Delivering the Brand

Consumer Marketing

Development Programmes
  • Consumer Marketing Foundation
  • Consumer Marketing Practitioner
  • ConsumerMarketing Advanced

Modular Solutions
  • Understanding Consumers
  • Targeting Consumers
  • The Brands Consumer Proposition
  • Engaging and Persuading Consumers
  • Winning at the Point of Consumption

Shopper Marketing

Development Programmes
  • Shopper Marketing Foundation
  • Shopper Marketing Practitioner
  • Shopper Marketing Advanced

Modular Solutions
  • Understanding Shoppers
  • Targeting Shoppers
  • The Brands Shopper Proposition
  • Persuasion at the Point of Purchase
  • Winning at the Point of Sale
  • Channel Management
  • The Digital Shopper

Customer Marketing

Development Programmes
  • Customer Marketing Foundation
  • Customer Marketing Practitioner
  • Customer Marketing Advanced

Modular Solutions
  • Understanding Retail
  • Understanding Customers
  • Targeting Customers
  • The Brands Customer Proposition
  • Persuasion at the Point of Buying
  • Key Account Management
  • Field Sales Management
  • Distributor Management

Foundation Skills

Development Programmes
  • Conducting a market review
  • Conducting a business review
  • Identifying and solving commercial issues
  • Analysis for understanding and insight
  • Commercial Planning Skills
  • Project Management Skills
  • Developing Effective Recommendations

Modular Solutions
  • Presentation Skills
  • Commercial Selling Skills
  • Commercial Negotiation Skills
  • Storytelling
  • Critical thinking
  • Problem Solving
  • Category Based Selling