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So Just What Is Category Marketing?

Category Marketing focusses on the needs and preferences of specific customer, consumer and shopper segments,. Brands can create tailored category offerings designed to meet their unique requirements.

Why are global brands important?

These benefits help global brands to create loyal customers, increase sales and profits, enhance reputation and image, and compete effectively in the global market.


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Science tells us that saving the planet is in everyone’s best interests, but economists will say saving climate change is a crazy notion.