So Just What Is Category Marketing?
Category Marketing focusses on the needs and preferences of specific customer, consumer and shopper segments,. Brands can create tailored category offerings designed to meet their unique requirements.
Articles
5 Point Plan For Growth – Point 5 – Maximising ROI
We are seeing many CPG job vacancies advertised (you only have to look at LinkedIn and see how many job posts there are) only to be told that finding the right person is taking too much time and potentially impacting team performance.
5 Point Plan For Growth – Point 4 – Team Performance
We recently shared our 5 Point Plan for Growth that could be used in these tumultuous times to smooth the waters. Point 4 we said… Read More »5 Point Plan For Growth – Point 4 – Team Performance
5 Point Plan For Growth – Point 3 – Capability Development
A recent McKinsey report states, ‘ In the future, the most successful organisations will develop the skills of their workforce, inextricably linking capability building with business value, and making talent development a CEO-level priority.’
5 Point Plan For Growth Point 2 – IBP – Integrated Business Planning
We recently shared our 5 Point Plan for Growth that could be used in these tumultuous times to smooth the waters. Point 2 we said… Read More »5 Point Plan For Growth Point 2 – IBP – Integrated Business Planning
5 Point Plan For Growth Point 1- Thought Leadership
We recently shared our 5 Point Plan for Growth that could be used in these tumultuous times to smooth the waters. Point one we said… Read More »5 Point Plan For Growth Point 1- Thought Leadership
Why are global brands important?
These benefits help global brands to create loyal customers, increase sales and profits, enhance reputation and image, and compete effectively in the global market.
Can big brands survive the Fourth Industrial Revolution?
Global brands have established reputations and track records that signal quality and safety to the shopper, reducing their perceived risk and increasing their confidence in their purchase decision.
Growing a sustainable competitive advantage
They define your customer’s value and distinguish you from your competitive set.
Bamboo
Science tells us that saving the planet is in everyone’s best interests, but economists will say saving climate change is a crazy notion.