Why are global brands important?
These benefits help global brands to create loyal customers, increase sales and profits, enhance reputation and image, and compete effectively in the global market.
Brand Marketing
RGM – whose job is it anyway?
In the recent past, most FMCG businesses have driven growth at a steady pace, but this has changed. Evolving consumer and shopper behaviour, a more… Read More »RGM – whose job is it anyway?
The consumer…
In this new world of economic constraint, the consumer must have a say. No longer is it appropriate to only have the right price for… Read More »The consumer…
The impact of shopper marketing on the consumer
This article was written in 2012. The Author has upgraded to an iPhone 6s and faith has been restored. Why are so many FMCG companies… Read More »The impact of shopper marketing on the consumer
Shoppers are more “market and product savvy”
For many years reports have been published indicating that Shoppers are more ‘market and product savvy’, that they understand the true value of everything. Today… Read More »Shoppers are more “market and product savvy”
Sustainability
Has sustainability finally come of age? What is it exactly? In this article, we look at what the UK Government and the EU have in… Read More »Sustainability