Why are global brands important?
These benefits help global brands to create loyal customers, increase sales and profits, enhance reputation and image, and compete effectively in the global market.
admin
Can big brands survive the Fourth Industrial Revolution?
Global brands have established reputations and track records that signal quality and safety to the shopper, reducing their perceived risk and increasing their confidence in their purchase decision.
Growing a sustainable competitive advantage
They define your customer’s value and distinguish you from your competitive set.
Bamboo
Science tells us that saving the planet is in everyone’s best interests, but economists will say saving climate change is a crazy notion.
Authentic Leadership
A simple question can reveal so much about a person’s mood. That simple expression of interest permits both parties to consider each other interests. Often… Read More »Authentic Leadership
Are you Building Competitive Advantage?
A recent McKinsey report states that, ‘In the future, the most successful organisations will develop the skills of their workforce, inextricably linking capability building with… Read More »Are you Building Competitive Advantage?
Evolution in 450 days
Is your family fed up with the ’10 meal recipe in rotation’ trick? Don’t we miss that early morning £5 demi Cappo, that £4 #starbucks porridge and… Read More »Evolution in 450 days
Category Strategy – Working Locally, Building Globally
Your organisation wants to build a “Global” Category /Brand Vision and Strategy that is fully supported by your in-market teams. However, this raises some questions…… Read More »Category Strategy – Working Locally, Building Globally
Category Strategy – Rolling out your Category Vision, making it happen in market
We have often seen the same issue affect global businesses. They have created a global or regional category vision and drivers, which they then expect… Read More »Category Strategy – Rolling out your Category Vision, making it happen in market
RGM – whose job is it anyway?
In the recent past, most FMCG businesses have driven growth at a steady pace, but this has changed. Evolving consumer and shopper behaviour, a more… Read More »RGM – whose job is it anyway?