Customer Marketing

Marrying Category Management, Shopper Marketing and Promotional Marketing is the key to optimising brand and category success, argues David Edwards of Big River Solutions. Let’s… Read More »How do Category Management, Shopper Marketing and Promotional Marketing fit together?

Part 1 – Category Development the blue box In the first article in our series, we consider the blue sector, which is Category Development. To… Read More »Rebalancing Category Management and Shopper Marketing