So Just What Is Category Marketing?
Category Marketing focusses on the needs and preferences of specific customer, consumer and shopper segments,. Brands can create tailored category offerings designed to meet their unique requirements.
Category Marketing focusses on the needs and preferences of specific customer, consumer and shopper segments,. Brands can create tailored category offerings designed to meet their unique requirements.
We are seeing many CPG job vacancies advertised (you only have to look at LinkedIn and see how many job posts there are) only to be told that finding the right person is taking too much time and potentially impacting team performance.
We recently shared our 5 Point Plan for Growth that could be used in these tumultuous times to smooth the waters. Point 4 we said… Read More »5 Point Plan For Growth – Point 4 – Team Performance
A recent McKinsey report states, ‘ In the future, the most successful organisations will develop the skills of their workforce, inextricably linking capability building with business value, and making talent development a CEO-level priority.’
We recently shared our 5 Point Plan for Growth that could be used in these tumultuous times to smooth the waters. Point 2 we said… Read More »5 Point Plan For Growth Point 2 – IBP – Integrated Business Planning
We recently shared our 5 Point Plan for Growth that could be used in these tumultuous times to smooth the waters. Point one we said… Read More »5 Point Plan For Growth Point 1- Thought Leadership
Companies who appoint a team to develop a world-class category development project only to recognise the shopper activation element will be disappointed; there’s much more to a strategic category vision.
Consumers and shoppers will shift their consumption and purchase between categories, brands, channels and retailers in order to maximise the value and affordability of the benefits they want
Another reason is the margin and revenue that they contribute to the store.
Category Marketing: Talking to a client who works in a global category team recently, we lamented the lack of focus on Category Marketing and Value Chain Marketing.