Online Category Management
As shoppers do more of their shopping online, the e-commerce channel needs to keep up with the changing demands of shoppers and evolving channel capabilities.… Read More »Online Category Management
Shopper Marketing
Agile category management, category development and category vision
How do you grow an agile CPG business? Ever wondered if your organisation is a little too tactical with Shopper Marketing? Or needs a longer-term… Read More »Agile category management, category development and category vision
Making Category Development faster
In a white paper, to be published later this year by Big River Solutions, we interviewed a number of CPG Category leaders across a wide… Read More »Making Category Development faster
How do Category Management, Shopper Marketing and Promotional Marketing fit together?
Marrying Category Management, Shopper Marketing and Promotional Marketing is the key to optimising brand and category success, argues David Edwards of Big River Solutions. Let’s… Read More »How do Category Management, Shopper Marketing and Promotional Marketing fit together?
Rebalancing Category Management and Shopper Marketing
Part 1 – Category Development the blue box In the first article in our series, we consider the blue sector, which is Category Development. To… Read More »Rebalancing Category Management and Shopper Marketing
There are no shortcuts to customer satisfaction
Last Sunday I was in a place that was rammed. It was heaving, the noise electric and the smell was one of adrenaline filled excitement…… Read More »There are no shortcuts to customer satisfaction
Shoppers are more “market and product savvy”
For many years reports have been published indicating that Shoppers are more ‘market and product savvy’, that they understand the true value of everything. Today… Read More »Shoppers are more “market and product savvy”
Putting your on-line shopper first
In today’s world, online shoppers are time poor and information-rich The shopper is struggling to prioritise from New York to Moscow, Beijing to Sydney, Johannesburg… Read More »Putting your on-line shopper first
Is shopper marketing strategy working?
Can a worldwide shopper marketing strategy change anything? Is shopper marketing working? With consumer good manufacturers and suppliers demanding more return from the investment, supermarkets… Read More »Is shopper marketing strategy working?