Why are global brands important?
These benefits help global brands to create loyal customers, increase sales and profits, enhance reputation and image, and compete effectively in the global market.
brandstorytelling
Growing a sustainable competitive advantage
They define your customer’s value and distinguish you from your competitive set.
So, you want world-class Category Development?
Companies who appoint a team to develop a world-class category development project only to recognise the shopper activation element will be disappointed; there’s much more to a strategic category vision.
Why does Category Marketing have more to say in 2023?
Category Marketing: Talking to a client who works in a global category team recently, we lamented the lack of focus on Category Marketing and Value Chain Marketing.