Growing a sustainable competitive advantage
They define your customer’s value and distinguish you from your competitive set.
shoppermarketing
Bamboo
Science tells us that saving the planet is in everyone’s best interests, but economists will say saving climate change is a crazy notion.
What is the Essence of Demand
Another reason is the margin and revenue that they contribute to the store.
Why does Category Marketing have more to say in 2023?
Category Marketing: Talking to a client who works in a global category team recently, we lamented the lack of focus on Category Marketing and Value Chain Marketing.
Why do you need a Category Vision?
A detailed Category Vision will impact all organisational functions and steer operational plans and KPIs.