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Can big brands survive the Fourth Industrial Revolution?

Ladies and gentlemen, listen up! We’re entering the fourth industrial revolution, and if you’re in the business of selling stuff, you better brace yourselves because things are about to get wild. The Importance of Personalisation and Emotional Engagement in Marketing and Branding will shape a brand’s future.

In this brave new world, it’s all about selling the right solution to the right shopper. And let me tell you, that’s going to be critical. As suppliers, customers, shoppers, and consumers hunt for what they want and need, it’s time to start thinking about what’s possible. 

Now, I know you’ve all heard the term omnichannel being thrown around, but here’s the thing: shoppers don’t care about that nonsense. They buy what they need, whether online or offline, daily or weekly. And for customers, it’s either in their store or not. Simple as that. As for suppliers, they’ll be wherever the shopper/consumer wants them to be. 

But here’s where things get interesting. With the fourth industrial revolution, we’re talking AI, IoT, and robots taking over all industry sectors, not just the FMCG/CPG types. We’re talking about driverless cars, trains, and planes. And you know what that means? It means the lawyers and accountants better watch out because their jobs might be unsafe. Even blue-collar workers could be in trouble. Crazy, right? But it’s happening. 

So, what does all this mean for marketers? Global brands have established reputations and track records that signal quality and safety to the shopper, reducing their perceived risk and increasing their confidence in their purchase decision.Niche solutions are out folks. In the future, it’s all about the mass brand companies combining their power while the aspirational brands reign supreme. 

To survive, you had better offer some seriously innovative services backed up by personal service. And here’s the thing: you’re selling utility or individual products. Utility products can survive in dark, automated warehouses, but if you’re selling something unique, you better make sure you’re providing a top-notch service to go along with it. 

Brands without communication plans in order and lacking emotional engagement will fall by the wayside in this crowded and noisy marketplace. We must consider personal or concierge marketing to connect with our customers, shoppers, and suppliers. 

The brands that are authentic and relevant are going to come out on top. So don’t worry too much about the algorithms taking over. If you’re doing things right, you’ll be just fine. 

It’s all about ensuring your brand emotionally connects with your audience. If you’re not engaging with your customers on a personal level, you’re going to get left in the dust. 

And that’s what the fourth industrial revolution is all about, folks. It’s not just about the technology but about using it to make deeper connections with our audience. 

So, let’s sum things up here. The fourth industrial revolution is going to change everything. It will be all about selling the right solution to the right shopper. We must consider personal service, mass brand consolidation, and emotional engagement. 

If you’re a marketer, it’s time to step up your game and start thinking about how you can connect with your audience on a personal level. It won’t be easy, but the brands that can pull it off will be the ones that come out on top. 

And remember, at the end of the day, it’s not just about the algorithms. It’s about making those emotional connections with your audience that will keep them returning for more. 

So, if you’re a brand that wants to survive in this brave new world, you need to offer unique and innovative solutions backed up by exceptional service. You need to make sure that you’re engaging with your audience on a personal level and communicating your brand values in a way that resonates with your customers. 

And if you’re a consumer, you need to be aware of the changes in the market. The fourth industrial revolution will bring about some incredible advancements, but it will also disrupt traditional industries and change how we shop and consume products. It’s essential to stay informed and ensure that the brands you’re supporting align with your values. 

In conclusion, the fourth industrial revolution is a game-changer for business and marketing. It’s not just about technology; it’s about using that technology to make deeper connections with our audience. The brands that can offer unique solutions, exceptional service, and emotional engagement are the ones that will thrive in this new world. And as consumers, it’s up to us to stay informed and ensure we support brands that share our values.