So Just What Is Category Marketing?
Category Marketing focusses on the needs and preferences of specific customer, consumer and shopper segments,. Brands can create tailored category offerings designed to meet their unique requirements.
Consulting
5 Point Plan For Growth – Point 5 – Maximising ROI
We are seeing many CPG job vacancies advertised (you only have to look at LinkedIn and see how many job posts there are) only to be told that finding the right person is taking too much time and potentially impacting team performance.
5 Point Plan For Growth – Point 4 – Team Performance
We recently shared our 5 Point Plan for Growth that could be used in these tumultuous times to smooth the waters. Point 4 we said… Read More »5 Point Plan For Growth – Point 4 – Team Performance
5 Point Plan For Growth Point 2 – IBP – Integrated Business Planning
We recently shared our 5 Point Plan for Growth that could be used in these tumultuous times to smooth the waters. Point 2 we said… Read More »5 Point Plan For Growth Point 2 – IBP – Integrated Business Planning
5 Point Plan For Growth Point 1- Thought Leadership
We recently shared our 5 Point Plan for Growth that could be used in these tumultuous times to smooth the waters. Point one we said… Read More »5 Point Plan For Growth Point 1- Thought Leadership
Opportunity or Threat? You decide
Consumers and shoppers will shift their consumption and purchase between categories, brands, channels and retailers in order to maximise the value and affordability of the benefits they want
15 Benefits of External Facilitation
Currently, we are helping many clients with their projects by delivering excellent outcomes through workshop facilitation. “External facilitators are unnecessary. We have people who can… Read More »15 Benefits of External Facilitation
Making Category Development faster
In a white paper, to be published later this year by Big River Solutions, we interviewed a number of CPG Category leaders across a wide… Read More »Making Category Development faster
World-class category development at the heart of your business
At Big River Solutions we help brands grow, we help categories flourish and we help clients reach their potential. We like developing world-class category development. That’s… Read More »World-class category development at the heart of your business
There is an emerging behaviour known as WTF
There is an emerging behaviour with CPG clients known as WTF. This starts with OMG, having left LOL a long time ago. We often get… Read More »There is an emerging behaviour known as WTF