Why are global brands important?
These benefits help global brands to create loyal customers, increase sales and profits, enhance reputation and image, and compete effectively in the global market.
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Can big brands survive the Fourth Industrial Revolution?
Global brands have established reputations and track records that signal quality and safety to the shopper, reducing their perceived risk and increasing their confidence in their purchase decision.
Growing a sustainable competitive advantage
They define your customer’s value and distinguish you from your competitive set.
What is the Essence of Demand
Another reason is the margin and revenue that they contribute to the store.